Quote from Aman3020 on March 26, 2025, 8:23 am

Explains pay-per-click pricing vs. cost-per-impression (CPM) or cost-per-action (CPA), with examples from Google Ads and social media.

Quote from mukeshsharma1106 on March 27, 2025, 10:22 am

CPC Advertising vs. CPM vs. CPA: Key Differences

1. CPC (Cost Per Click)

• Definition: Advertisers pay only when a user clicks their ad.
• Use Case: Best for driving traffic (e.g., Google Ads, 7Search PCC).
• Formula: Total Cost ÷ Total Clicks
• Example: A $100campaignwith50clicks=\ast \ast$2 CPC**.

2. CPM (Cost Per Mille / Thousand Impressions)

• Definition: Advertisers pay per 1,000 ad views, regardless of clicks.
• Use Case: Ideal for brand awareness (e.g., display ads, video ads).
• Formula: Total Cost ÷ (Impressions ÷ 1,000)
• Example: $50for25,000impressions=\ast \ast$2 CPM**.

3. CPA (Cost Per Action/Acquisition)

• Definition: Advertisers pay only when a user completes a specific action (e.g., purchase, sign-up).
• Use Case: Performance-focused campaigns (e.g., affiliate marketing).
• Formula: Total Cost ÷ Total Conversions
• Example: $200spentfor10sign-ups=\ast \ast$20 CPA**.

Which Model to Choose?

• CPC: Balance of visibility and engagement (e.g., search ads).
• CPM: Maximizing reach (e.g., billboard-style branding).
• CPA: Lowest risk, conversion-focused (e.g., app installs).

For low-cost CPC campaigns, platforms like 7Search PCC offer flexible bidding. Need help selecting a model? Ask me!