Quote from mukeshsharma1106 on April 18, 2025, 10:55 am

Encourages sharing real-world experience using influencers to promote lottery.

Quote from Aman3020 on April 21, 2025, 7:52 am

Yes, influencer marketing has been effectively utilized in lottery advertising campaigns. For instance, the California Lottery's "12 Days of Scratchers" campaign engaged lifestyle influencers to promote holiday scratchers as thoughtful gifts, resulting in over 9.5 million organic impressions and significant audience engagement . Similarly, the UK's National Lottery employed regional influencers to showcase lottery-funded cultural venues during their "Ticket to Your Happy Place" campaign, achieving a reach of 719,000 through influencer partnerships .​